The toy industry is an important pillar industry of Yiwu economic development, is one of the industry reflects the Yiwu market characteristics. Yiwu toy industry started in the late 1980s, is one of the first generation of the business of the commodity market goods, and also the rapid development of an emerging industry.

After 20 years of hard work to develop, the whole industry total production, processing and trade enterprises around 3000, a main business venues in the Futian Market, October 2004, in Hing opened up a plush toy specialized street. Where production and processing enterprises have more than 400 toy manufacturers in the International Trade City has bit over 1900, 300 Hing in professional street stores, employing 25,000 people. Locally produced toys, plastic toys, plush toys, inflatable toys, toys, the annual output of 20 billion yuan. Industry can be broadly divided into the cartoon deformation, electric remote control, assembling puzzle, plush, sewing, video games, inflatable toys, plastic vinyl, wood, alloy and other several categories.

Now the number of scale on the grade, more than 20 brands, have the right to export well-known enterprises, such as Shuanghuan Toy Co., Ltd. of Yiwu City, Yiwu City the mastermind Plastic Co., Ltd., Zhejiang, cool guys and Toy Co., Ltd., Yiwu City Little Angel Toys Co., Ltd., the Jingxin Toys Co., Ltd. of Yiwu City, Yiwu the Shengping Toy Co., Ltd., Yiwu benefits Witt toys, the prodigy Toys Co., Ltd. of Yiwu City, Yiwu Changjiang Industrial Co., Ltd., Yiwu City, more than love toy factory They are all in recent years developed the industry leading enterprises. The mastermind plastic produced “A + B” magnetic draw to write the board; cool guys Co., Ltd production of “Water Polo”; bicyclic Toy Co., Ltd. “double edge” brand inflatable toys; little angel “cloud Jiang” brand toys ; the Jingxin Toy Co., Ltd. “Snow White” doll brand has taken the country to the world. Their products are favored by domestic and foreign, is the larger enterprises in the domestic industry, sales network covers major domestic medium-sized cities and exported to Europe, America, Britain, Japan, Africa, Southeast Asia, the Middle East and other countries and regions.

Yiwu toys in the toy industry in domestic and international market share, the position is getting higher and higher, the growing influence of the production of the city’s plush, inflatable, vinyl, plastic toy sales rank the leading status, the annual trade volume of 50 billion yuan. Yiwu toys has become the focus of foreign buy toy products export volume accounted for by the city exports 60% of the total container volume, which fully demonstrates the potential of the Yiwu toy exports.

Which, Yiwu production of plush toys have been exported to Malaysia, Brazil, the United States, the Middle East, Japan and other countries, a place in the International Toy Yiwu toy market with annual sales of more than 2 billion yuan. Domestic and international well-known toy brands, such as Guangdong’s “Ultraman” international brand “Barbie” doll, Guangzhou, Audi AG, the production of “Double Diamond”, the Fujian MEISIDA “toys, Jiangsu famous brand” good boy “stroller. and Ningbo Dai Mountain Christmas gifts, Zhejiang clouds and wooden toys, electric toys in Chenghai, plush toys in Yangzhou, Jiangsu and so set up in Yiwu, the total distribution or distributor. The nation’s largest toy production base in Guangdong, Guangzhou, Chenghai thousands of toy manufacturers, more than 90% of the varieties are sold nationwide and in over 100 countries and territories through the Yiwu market. Yiwu’s position as the country’s toy distribution center has been established, and has become a sourcing base of the toy buyers at home and abroad.

In recent years, with the continuous improvement of the Yiwu market visibility, Yiwu toys with its advantages of cheap access to international markets, the rapid growth of export volume and export volume reached $ 270 million, 60% of container exports in Yiwu are equipped with toys There is a saying “Yiwu toys, there is one third of the world” fully reflects the share of exports of Yiwu toys.

The toy industry in response to the trade and industry linkage strategy proposed by the municipal city government, bigger and stronger Yiwu toy companies, and actively guide the toy trade large change jobs to trade. Municipal government for the toy industry’s rapid development has opened up a toy production base, meaning the West Industrial Park in the second half of 2003, arranged the 33 enterprises to enter the toy professional park, efforts to create the International Trade City toy production base. Will soon become the largest toy production base in Guangdong Chenghai, Yangzhou, and constantly develop new products, and the progressive realization of the industry to upgrade, the product concentration. Participate in domestic and international market competition, the strength of the strongest real Yiwu toys to the world.

Yiwu Toy Industry Association, was founded in May 2002, set up the initial membership of 67, since the number of members has reached more than 600 member companies by region, Taiwan, Guangdong, Chenghai, Yangzhou, Ningbo and other well-known toy production base. Guangdong Chenghai nearly 200, Yangzhou enterprise 60. Association Web site was completed and opened on May 5, 2003, the association’s website: Introduction of the association, Mr president, governing campaign members an overview of the association dynamic, especially recommended to apply for membership, contact information and other columns.

The opening of the association’s website, the purpose is to provide better business conditions for our members to expand outreach to promote members’ products and services through the network, so that the members really benefit. The opening of the site, marking the Yiwu Toy Industry Association on a higher level of member service.

In addition to publicity on the network, but also through participation in international trade exhibition Yiwu toys to the world the real, which has more than 10 enterprises to participate in the Hong Kong Toy Fair Nuremberg Toy Fair in Germany, the United States New York Toy Fair.

Yiwu Toy Industry Association in order to encourage enterprises to further develop the market, to expand sales, carry out technical exchanges, exchange of information, March 16 -18, 2004, 2005, held for two toys, children’s products and Gift Fair. 2004, 396 booths, a turnover of 67.5 million yuan, attracted more than 6700 buyers. 2005, more than 280 booths, participating merchants up to 25,700 people, turnover of more than 100 million yuan. The two exhibitions attracted more than 80 countries and regions, including the United States, Canada, Japan, South Korea, the Middle East, Russia, Southeast Asia and other buyers. In general, these two show is more successful, and made remarkable achievements. The majority of exhibitors to do this show after, domestic and local businesses to attract active participation, based in Yiwu, the world, build their own brands, improve product quality, relying on the exhibition platform, bigger toy exhibition.