Yiwu holding 10 Christmas goods industry standards

Hong Kong Daily News (Reporter Fengjun Jiang) “there is no uniform standard, would have been some of our customers ‘to make things difficult’ and the introduction of the standard, be helpful in raising the overall level of Yiwu Christmas supplies.” Huang Ming, Yiwu Christmas Products Industry Association, told reporters industry standards launched to contribute to the consolidation of market share of the Christmas celebration supplies Yiwu in the industry as a whole to grasp the initiative. This Fair, Yiwu held Christmas supplies industry-standard implementation of the conference, once again released a Chinese knot, lantern festivals and festive hanging celebration such as the three industry-standard. Far, Yiwu has released the industry standard of 10 Christmas items.

Christmas celebration supplies is an emerging industry in the before Yiwu release the relevant standards, there are not any product quality standards. In the increasingly competitive market, many manufacturers in order to seize market share, there is inevitably lower prices with each other disorderly competition. Before the introduction of the standard, manufacturers and buyers are usually ‘to talk about the price and then calculate the cost’, there is no guarantee of product quality. “Huang Ming said, after the introduction of the standards, enterprises will be forced to change, no longer the use of substandard products, industry The overall strength can also be improved.

It is reported that the construction of the Yiwu Christmas Goods industry standard can be divided into three stages: the first phase of Yiwu Christmas Products Industry Association, “Simulation Christmas tree and Christmas service December 30, 2009, two trade associations standard national departments and provincial and municipal experts examined and released the first batch of Christmas supplies industry association standards has become an important basis of the Yiwu Christmas goods production and management; the second stage, in October 2010, “Christmas fabric pendant standard “standard” of the bell, Christmas ball standard “,” Christmas flower Standard, Christmas wreaths standard “five standard release of all members is implemented with effect from January 1, 2011; the third stage, Yiwu Christmas Products Industry Association in reality for the members to further expand the business of the “Festivals” in the field, and began the standardization construction for three traditional Chinese festivals supplies Chinese knot series, festive lanterns series, festivals Mask Series, three draft standards have been basically finalized, has been examined and officially released.

It is understood that since the financial crisis, the manufacturing enterprises of Guangdong and other Christmas celebrations demoralized, Yiwu demonstrate the combined effect of the Christmas celebration goods manufacturers contrarian increased more than 200, while accompanied by the recognition increases, Russia, India, Brazil and other procurement to Yiwu The buyers are also being increased.

Industry insiders say, with more than 600 production and management of the Christmas celebration supplies business in Yiwu has become the world’s largest production base of the Christmas celebration supplies, exports to more than 100 countries and regions around the world, with annual sales of more than a few billion dollars, involving Christmas tens of thousands of varieties of toys, Christmas trees, Christmas clothing, Christmas lights.

Another reporter learned from the association, industry associations and related enterprises of Yiwu Christmas supplies as a Christmas celebration supplies branch of Chinese etiquette Leisure Products Industry Association for the establishment of the main members, are actively promoting the establishment of the national Christmas celebration Industry Association.


200 booths intended to create an “Oriental Christmas” – Yiwu News

“This year’s Fair, Christmas items for the first time to the groups in the form of industry associations exhibitors booked a total of 200 booths, and many Christmas goods companies are gearing up, and actively prepare the exhibition and look forward to this year’s Fair was a good harvest.” Yiwu Christmas supplies Chen Jinlin, Industry Association, told reporters.

  European Christmas orders may be late

  Yesterday, the reporter came to Yiwu International Trade City Christmas supplies the professional side of the street interview, see a dazzling array of Christmas supplies everything from foreign shuttle to and from.

  Yiwu Christmas Goods Industry Association data, about 80 percent of the world Christmas goods manufactured in China, of which 80% of production are concentrated in Yiwu and the surrounding areas.In April and May of each year are foreign businessmen for the most intensive in this year’s Christmas order.

  Lang Wu, sales manager of Yiwu Foster crafts, told reporters that he often waited at the phone before the phone call, waiting for the old customers and foreign trade companies. However, some European and old customers to order late this year. Lang Wu, Christmas items with the same experience a few of the business operators, many business owners, said this year’s Christmas orders may be late to.

  Late to order Christmas supplies Yiwu business owners this year’s fair is more of a look.

  Exhibitors Fair for docking Fair

  From April 15, the new Spring Canton Fair kicked off, as the first exhibition of China’s foreign trade, the Canton Fair attractiveness to overseas investors is self-evident.

  Many foreign investors to participate in the Fair, to attend the Fair, but also to the Yiwu market procurement, Christmas supplies buyers also an opening of the previous years, the Canton Fair, Yiwu Christmas supplies buyers more after all this time has come to the pin of the season of Christmas supplies, “said Chen Jinlin.

  This year’s Fair will just overlap with the second half of the Canton Fair, Yiwu able to participate in Canton Fair Christmas goods manufacturers, few in number. Therefore, the door of the “National” exhibition appears to be missed, that Yiwu Christmas Goods Industry Association will organize a large team of exhibitors Fair, the enthusiasm for enterprise registration is very high, so far, there are already more than 90 enterprises to determine exhibitors a.

  The Fair will seize another piece of “Blue Ocean”

  Chen Jinlin told reporters, and all the export processing and manufacturing, Christmas items now encountered some problem: domestic labor costs and raw material costs, the foreign economic situation not seen substantive improvement. Christmas goods manufacturers in the past, competitive advantage, comparative advantage is gradually weakened, the enterprise can only be proactive, innovative, and to win new markets, in order to seize another piece of “blue ocean”.

  It is understood that the fair, 200 booths of Christmas supplies will showcase dozens of categories of products in this industry, there are Christmas trees, ornaments, clothing, lanterns, bonsai, and iron products, Christmas series in Museology at the will create an “Oriental Christmas scene.

  Christmas Goods Industry Association also prepared to set aside the 20 stands for the industry, image display and discuss public business enterprises to set up outside the booth exhibitors, this year’s Christmas supplies to exhibit a small creative fair, I believe the idea to bring Christmas items The industry is a memorable Christmas gift.

world economy continues to woe and Yiwu merchants worry about Christmas items sales

The European economy “disease”, the U.S. economy is still “rehabilitation period”. Everyone knows that in today’s global economic integration, no one can do to be spared in Yiwu International Trade City, Christmas goods industry the first to perceive that this may allow enterprises to “cold” cold.

“Significantly reduce the volume of orders, the amount is pitifully small.” Yiwu Christmas Products Industry Association, Chen Jinlin in an interview with reporters, expressed a Christmas in the traditional sense of the upcoming foreign trade order, the peak of the trace of bear consider. Yiwu Christmas industry spokesman admitted that he thinks this year, Yiwu Christmas procurement industry peak period will be delayed a month or so, large enterprises continue to maintain stable development, small business survival more difficult but also an inevitable trend.

Trading environment is not optimistic

Yiwu enterprises worried

International Trade City market dealers Wang told reporters that each time you go to the bank to the customer payment, he will carefully look at the exchange rate. The only primary school education, business units, to study the changes in exchange rates, has become the entire communities of practice often have to face problems.

Yiwu Christmas Industry Association Secretary-General Chen Jinlin In fact, just like Pharaoh business operators perceived yuan in the process of increasing appreciation of the foreign trade products less competitive impact, not knowing the depth of the debt crisis in Europe under the influence of many Christmas products are no longer marketable in Europe, mainly with local purchasing power in decline and market confidence.

However, Chen Jinlin affected by the appreciation of the renminbi and the European debt crisis, the turmoil in the Middle East in the international situation, could have much to offer the Middle East and North African markets have become subtle.

The argument has also been the identity of the Yiwu scale export companies. Purcell Group Ningbo Import & Export Co., Ltd. of Yiwu excellent news, general manager of the money days when talking about the 2012 international trade situation, the front even with a “bad” to describe. “The reason to use harsh to describe today’s international market, mainly reflected in traditional consumer the United States does not appear the sign of a strong recovery, and high hopes for the European market continued last year’s weak state, especially the Italian market is particularly serious, the past can confirm the order within a week, and now has been delayed for two months. “

Money Tianfeng analysis, European buyers orders are confirmed after strict market forecast and full year of a single row of order delay also reflects a lack of confidence in the European market, the outlook for consumption is not ideal. In addition, the adverse international situation also reflected in the complexity and seriousness of the international trade is growing, Yiwu manufacturers into export confused period. Purcell Group, a Santa customer orders, one of the top five in Italy, local supplies of enterprises, the first quarter of this year, only under the same period last year half of the limit orders, and transmitted to the Yiwu enterprises there will be more worried ah.

Sales increased profits continue to decline

Do first customer or first performance?

Chen Jinlin told reporters, Yiwu Christmas goods exports last year the amount of not less than 8.5 billion yuan, the overall performance over the previous year at least 10% growth in profit, but there are 10% -15% decline. This is not an industry cycle, but one we must face the fact.

Chen Jinlin believe that the purchase 12 years ago, Yiwu merchants from Guangdong, creating a situation of selling Christmas items in the International Trade City, and now the Yiwu Christmas products production and sales-based products is still at a low competitive level, profits are basically The rise in labor wages and raw materials to “eat out, industry profit margins for the first time fell below 10 percent, the lowest close to 8%.

“Now before us is to do the customers or choice of performance.” To do seven years of Christmas plants leaves are sold fat in the International Trade City and Christmas supplies professional Street store. He told reporters that the past, this time foreign will continue to the store, it is occasionally found with foreign, in the first quarter this year never received any orders for over 100,000. Orders can be connected is not sufficient to generate significant profits, purely doing customer relationships, rather than product performance.

In Yiwu International Trade City, the investigation found that the information sublet stalls of the Christmas supplies business households accounted for a large part of a senior pitch intermediaries disclosed to reporters that this year’s Christmas goods stall rents about 15% decline in Over the years there have been no phenomenon. His calculations to reporters, according to the present about the ordinary stall an annual rent of 30 million, with sales at least to do in order to maintain the payment of rent more than 3 million, not including personnel and tax costs, only for each single the amount of yuan up and down, and businessmen selling pressure can be imagined.

0.5 yuan Christmas the pineal gifts, Canada to sell 15 yuan

The price Xuanchaicixing enterprise

“No matter how the external economic environment, the rigid demand of Christmas has always existed, Yiwu Christmas supplies, worry about the long-term sales.” An insiders interpretation of Christmas products in the past has Yiwu But yesterday in an interview he modified his own point of view, because Christmas pinecone gift received a gift of an overseas Chinese in Canada selling price equivalent to 15 yuan during the Spring Festival. He said the products in Yiwu, the lowest price is 0.5 yuan, in an internal party, he first proposed Baotuan attack the idea of ​​Europe can be described as mass response.

Yiwu Christmas Industry Goods Association Secretary-General Chen Jinlin this be confirmed, he revealed that, in order to alleviate the pains of falling profits, the Association has made positive efforts, on the other member response. He confided to reporters two months ago has Yiwu Christmas industry associations with the product went to Germany for products docking, some products directly into the German supermarkets, manufacturers and end-market seamless connection. However, the grounds of commercial confidentiality, the Secretary-General refused to disclose the specific business name and detailed products. This also implies that a change is carried out quietly around profit and recycling.

In addition, Yiwu Christmas Products Industry Association, a first group participated in the China Yiwu Cultural Products Trade Fair held at home, and buy 200 stalls occupy the space of half a pavilion. Chen Jinlin said he hoped to take this opportunity to reshape the industry of Yiwu Christmas products brand image, build a wider bridge for enterprises to export trade.

If the function is said Association top-down policy to promote the members’ self-help industry at the micro level representation. Yiwu the Hualong Christmas crafts person in charge of Zhu Xiaoping, told reporters direct access to European and American markets is a way of Yiwu Christmas business households profits Battle In fact, Christmas ornaments that he developed about 2 m height, design styles and materials added to the more practical elements. Christmas products from a single viewing aptitude practicality of transition, so that he tasted the sweetness and the creative for the year flagship product, but also to keep the bottom line.

Zhu Xiaoping, Christmas industry is more like a creative industry, each year new market pull effect of surprise, the main source of which is profit. “Through the innovative styles and materials, changing the internal structure and the creation of the new features is to avoid the price into a transparent and compress an effective way of profit, but practicality also captures the true inner state of the European and American customers.” Chen Jinlin given this new in high esteem.

Next month may be pushed four industry-standard

Standards war, or for-profit escort

Obviously not all businesses can have the ability to open the terminal market in Europe and America, this is not the ultimate path. 2010 known as the Christmas industry standard first year, submitted Simulation Industry Association Yiwu Christmas Christmas tree, “Christmas tree”, the two standards are formally identified by the relevant ministries, which opened the industry standard-setting movement of the Yiwu Christmas, it is learned has Christmas ornaments, Christmas lights, “enter the validation procedures, as of Yiwu Christmas trade associations drafting or at least involved in the drafting of the 10 industry standard.

Yiwu Christmas supplies industry standard promoters, Chen Jinlin happy to see the Yiwu Christmas industry, care and thought on many occasions expressed. In an interview with reporters yesterday, Chen Jinlin first revealed that there will be four Christmas goods industry standards will be introduced as soon as next month. An informed source said that Prior to the printing of the hot Christmas stickers standards should be one of them, but he currently inconvenient to say, all the national authorities do think the final conclusion.

Why Yiwu Christmas industry is interested in the development of industry standards? Chen Jinlin Yiwu Christmas, an industry spokesman did not evade the issue, the bluntly With standards at least to facilitate Chinese products into more high-end market. He told reporters that Christmas standard system for continuous improvement, effective control of procurement costs in the production process, while there will be a new basis in the foreign trade disputes.

To industry analysts, the Christmas production in the industry-standard products will be a price control system, can be circumvented for profit enterprises wantonly lower prices or lower production standards of behavior, Yiwu foreign sample orders for more, if the production to within the standards, then you can guarantee a certain profit margin for the enterprise standards, so in case of disputes related basis to follow.Standards really embodies such powerful feature? Like the Christmas corporate status, in anxious waiting.