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world economy continues to woe and Yiwu merchants worry about Christmas items sales

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The European economy “disease”, the U.S. economy is still “rehabilitation period”. Everyone knows that in today’s global economic integration, no one can do to be spared in Yiwu International Trade City, Christmas goods industry the first to perceive that this may allow enterprises to “cold” cold.

“Significantly reduce the volume of orders, the amount is pitifully small.” Yiwu Christmas Products Industry Association, Chen Jinlin in an interview with reporters, expressed a Christmas in the traditional sense of the upcoming foreign trade order, the peak of the trace of bear consider. Yiwu Christmas industry spokesman admitted that he thinks this year, Yiwu Christmas procurement industry peak period will be delayed a month or so, large enterprises continue to maintain stable development, small business survival more difficult but also an inevitable trend.

Trading environment is not optimistic

Yiwu enterprises worried

International Trade City market dealers Wang told reporters that each time you go to the bank to the customer payment, he will carefully look at the exchange rate. The only primary school education, business units, to study the changes in exchange rates, has become the entire communities of practice often have to face problems.

Yiwu Christmas Industry Association Secretary-General Chen Jinlin In fact, just like Pharaoh business operators perceived yuan in the process of increasing appreciation of the foreign trade products less competitive impact, not knowing the depth of the debt crisis in Europe under the influence of many Christmas products are no longer marketable in Europe, mainly with local purchasing power in decline and market confidence.

However, Chen Jinlin affected by the appreciation of the renminbi and the European debt crisis, the turmoil in the Middle East in the international situation, could have much to offer the Middle East and North African markets have become subtle.

The argument has also been the identity of the Yiwu scale export companies. Purcell Group Ningbo Import & Export Co., Ltd. of Yiwu excellent news, general manager of the money days when talking about the 2012 international trade situation, the front even with a “bad” to describe. “The reason to use harsh to describe today’s international market, mainly reflected in traditional consumer the United States does not appear the sign of a strong recovery, and high hopes for the European market continued last year’s weak state, especially the Italian market is particularly serious, the past can confirm the order within a week, and now has been delayed for two months. “

Money Tianfeng analysis, European buyers orders are confirmed after strict market forecast and full year of a single row of order delay also reflects a lack of confidence in the European market, the outlook for consumption is not ideal. In addition, the adverse international situation also reflected in the complexity and seriousness of the international trade is growing, Yiwu manufacturers into export confused period. Purcell Group, a Santa customer orders, one of the top five in Italy, local supplies of enterprises, the first quarter of this year, only under the same period last year half of the limit orders, and transmitted to the Yiwu enterprises there will be more worried ah.

Sales increased profits continue to decline

Do first customer or first performance?

Chen Jinlin told reporters, Yiwu Christmas goods exports last year the amount of not less than 8.5 billion yuan, the overall performance over the previous year at least 10% growth in profit, but there are 10% -15% decline. This is not an industry cycle, but one we must face the fact.

Chen Jinlin believe that the purchase 12 years ago, Yiwu merchants from Guangdong, creating a situation of selling Christmas items in the International Trade City, and now the Yiwu Christmas products production and sales-based products is still at a low competitive level, profits are basically The rise in labor wages and raw materials to “eat out, industry profit margins for the first time fell below 10 percent, the lowest close to 8%.

“Now before us is to do the customers or choice of performance.” To do seven years of Christmas plants leaves are sold fat in the International Trade City and Christmas supplies professional Street store. He told reporters that the past, this time foreign will continue to the store, it is occasionally found with foreign, in the first quarter this year never received any orders for over 100,000. Orders can be connected is not sufficient to generate significant profits, purely doing customer relationships, rather than product performance.

In Yiwu International Trade City, the investigation found that the information sublet stalls of the Christmas supplies business households accounted for a large part of a senior pitch intermediaries disclosed to reporters that this year’s Christmas goods stall rents about 15% decline in Over the years there have been no phenomenon. His calculations to reporters, according to the present about the ordinary stall an annual rent of 30 million, with sales at least to do in order to maintain the payment of rent more than 3 million, not including personnel and tax costs, only for each single the amount of yuan up and down, and businessmen selling pressure can be imagined.

0.5 yuan Christmas the pineal gifts, Canada to sell 15 yuan

The price Xuanchaicixing enterprise

“No matter how the external economic environment, the rigid demand of Christmas has always existed, Yiwu Christmas supplies, worry about the long-term sales.” An insiders interpretation of Christmas products in the past has Yiwu But yesterday in an interview he modified his own point of view, because Christmas pinecone gift received a gift of an overseas Chinese in Canada selling price equivalent to 15 yuan during the Spring Festival. He said the products in Yiwu, the lowest price is 0.5 yuan, in an internal party, he first proposed Baotuan attack the idea of ​​Europe can be described as mass response.

Yiwu Christmas Industry Goods Association Secretary-General Chen Jinlin this be confirmed, he revealed that, in order to alleviate the pains of falling profits, the Association has made positive efforts, on the other member response. He confided to reporters two months ago has Yiwu Christmas industry associations with the product went to Germany for products docking, some products directly into the German supermarkets, manufacturers and end-market seamless connection. However, the grounds of commercial confidentiality, the Secretary-General refused to disclose the specific business name and detailed products. This also implies that a change is carried out quietly around profit and recycling.

In addition, Yiwu Christmas Products Industry Association, a first group participated in the China Yiwu Cultural Products Trade Fair held at home, and buy 200 stalls occupy the space of half a pavilion. Chen Jinlin said he hoped to take this opportunity to reshape the industry of Yiwu Christmas products brand image, build a wider bridge for enterprises to export trade.

If the function is said Association top-down policy to promote the members’ self-help industry at the micro level representation. Yiwu the Hualong Christmas crafts person in charge of Zhu Xiaoping, told reporters direct access to European and American markets is a way of Yiwu Christmas business households profits Battle In fact, Christmas ornaments that he developed about 2 m height, design styles and materials added to the more practical elements. Christmas products from a single viewing aptitude practicality of transition, so that he tasted the sweetness and the creative for the year flagship product, but also to keep the bottom line.

Zhu Xiaoping, Christmas industry is more like a creative industry, each year new market pull effect of surprise, the main source of which is profit. “Through the innovative styles and materials, changing the internal structure and the creation of the new features is to avoid the price into a transparent and compress an effective way of profit, but practicality also captures the true inner state of the European and American customers.” Chen Jinlin given this new in high esteem.

Next month may be pushed four industry-standard

Standards war, or for-profit escort

Obviously not all businesses can have the ability to open the terminal market in Europe and America, this is not the ultimate path. 2010 known as the Christmas industry standard first year, submitted Simulation Industry Association Yiwu Christmas Christmas tree, “Christmas tree”, the two standards are formally identified by the relevant ministries, which opened the industry standard-setting movement of the Yiwu Christmas, it is learned has Christmas ornaments, Christmas lights, “enter the validation procedures, as of Yiwu Christmas trade associations drafting or at least involved in the drafting of the 10 industry standard.

Yiwu Christmas supplies industry standard promoters, Chen Jinlin happy to see the Yiwu Christmas industry, care and thought on many occasions expressed. In an interview with reporters yesterday, Chen Jinlin first revealed that there will be four Christmas goods industry standards will be introduced as soon as next month. An informed source said that Prior to the printing of the hot Christmas stickers standards should be one of them, but he currently inconvenient to say, all the national authorities do think the final conclusion.

Why Yiwu Christmas industry is interested in the development of industry standards? Chen Jinlin Yiwu Christmas, an industry spokesman did not evade the issue, the bluntly With standards at least to facilitate Chinese products into more high-end market. He told reporters that Christmas standard system for continuous improvement, effective control of procurement costs in the production process, while there will be a new basis in the foreign trade disputes.

To industry analysts, the Christmas production in the industry-standard products will be a price control system, can be circumvented for profit enterprises wantonly lower prices or lower production standards of behavior, Yiwu foreign sample orders for more, if the production to within the standards, then you can guarantee a certain profit margin for the enterprise standards, so in case of disputes related basis to follow.Standards really embodies such powerful feature? Like the Christmas corporate status, in anxious waiting.

Yiwu International trade City Mart board member arrested: 9.5 square meters of

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In Yiwu, the popular phrase: “buy a house than to buy shops, stocks not as good as fried shops.”Commodity City (7.80,0.37,4.98%) (600 415) the quality shops of its core assets – Yiwu International Trade City, has been the focus of the merchants compete, but also hidden a lot of non-

Yesterday, the Commodity City in the announcement did not disclose details of company directors, Gong Guohong bribery, but the news is announced, it sparked heated debate in the Yiwu International Trade City. One pair of Yiwu phenomenon few years also surname expert, told reporters “in the business city, to place the transfer of market price of the busy area of ​​nearly ten million, Trade City, encourage self-employment, but also allows the circulation to get a quotient using the right is equivalent to nearly 10 million of real money. Trade City Merchants are likely to breed corruption. “

Gong Guohong was arrested before the actual control of the Department of Commodity City Yiwu Guozigongsi chairman, any director of Commodity City. Because of “suspected of taking bribes, many local people have speculated, Gong Guohong was arrested is likely to be related to commerce city commercial. Yesterday, the reporter several times to call the Deputy General Manager of Commodity City Office Tel Phone has been no answer, while the Propaganda Department of Commodity City without the knowledge of the grounds, declined to be interviewed.

The outside is still unaware of the specific subject matter Gong Guohong involved, but the Merchant opinion Wu Guohua (a pseudonym), including Trade City, Yiwu International Trade City phenomenon puzzling. “In accordance with the investment policies of the Trade City, the merchants qualification will be subject to rigorous screening. But if you walk in the International Trade city, you will find a lot of specific commercial business operators qualification is open to question in some directional brand-name products Business bits, unworthy of the name part of the business operating the product. “Wu Guohua said.

It is understood that the commercial Yiwu International Trade City is divided into three types: directional arrangements, commercial spaces, recruit bidders, targeted investment commercial spaces. Which targeted investment to place the right to use may not be transferred, but the bidding for the commercial spaces and directional arrange commercial spaces, by the use of a written application, the consent of the property owner approval, may apply for sublet procedures.

Yiwu International Trade City, the transfer fee of the number of commercial spaces are often staggering. Documented information shows that in October last year, the Trade City District, suppliers transfer a total of 45 roster registration information, an area of ​​9.5 square meters headdress class shops, the transfer price as high as 6.5 million yuan; cheap flowers class commercial spaces, the transfer fee of $ 80 million.

However, not all of the commercial spaces can become a “meat and potatoes”. Yiwu International Trade City is divided into five areas, with nearly 70 000 shops. According to Yiwu locals in the five boroughs of Trade City, the business of one, two shop owners the best, business transfer fee is the highest; three Second District; four and five still in the market cultivation period, the operating conditions than poor, many firms a year busy head, profit is not enough to pay rent. Therefore, in the Trade City to place the fight, it is easy to breed non-

Second and third floors in prime locations in the Second District of the central hall, one of thousands of square meters of idle land. Nearby shops, the region turned out to be a tourist shopping center, but because the classification of agglomeration, paddle to the Urban, was asked to relocate to the fifth floor of the four districts. Up to now, have been vacant for more than a year.This time the relocation, the relocated families are full of complaints. They had this end two collective letter to the relevant departments attach great importance to this, even verbally agreed to be solved, but now, no progress.

Yiwu cross stitch high profile to attend yiwu Fair – Yiwu News

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　The Seventh China Yiwu Cultural Products Trade Fair will be opened at the International Expo Center April 29 – May 2, in order to show the latest design in the form of product, dynamic, Yiwu stitch will be the industry group, ready to launch 198 Booth “dressed up” stage.

　　April 6, Yiwu City, cross stitch Industry Association, Jordan Chan told reporters, Yiwu is the country and the world’s largest cross-stitch industrial base, Yiwu stitch industry is entering the industry, but in 2010 industry peak critical period of adjustment. Therefore, industry associations actively organizing enterprises to participate in the Fair will take full advantage of the door of the “National” exhibition, and vigorously expand domestic and international markets.

　　Cross-stitch embroidered into the country’s largest industrial base

　　The Yiwu stitch industry, development time is short, but very fast, has become the country and the world’s largest cross-stitch industrial base.

　　Indeed, in Yiwu JinFuyuan jewelry the first floor of the building, the reporter saw a cross stitch product is not only a wide range, but the workmanship is quite fine. Everywhere business operators constantly introducing new products, answer customer problems, and from customers in a number of pick a number of popular school of business scene.

　　According to, Yiwu JinFuyuan, jewelery the first floor of the building has 100 stitch wholesale shop, cross stitch professional wholesale market in Yiwu, said China’s largest cross stitch professional wholesale market. In addition, in Yiwu International Trade City, Xingzhong Zhaozhai district scattered nearly stitch wholesale shop.

　　The statistics show a cross stitch industry associations from Yiwu City, Yiwu, a total of more than 130 cross stitch professional production enterprises with a certain scale, while hundreds of small cross stitch enterprise. In Yiwu and the surrounding area, has formed a complete stitch industrial chain in the production of embroidery, embroidered fabric, drawings, accessories, Yiwu market cross stitch products accounted for about 70% market share each year.

　　Baotuan exhibitors in order to the industry breakthroughs

　　Learned the trade associations will organize a delegation to the Fair, many companies register the first time, have asked a number of booths, currently has 46 corporate registration, “said Jordan Chan.

　　Zhu Qingqing Yiwu stitch Industry Association staff, told reporters, cross-stitch industry looks prospered, but the long-term development perspective, there are still a number of crises there. For example, cross-stitch industry imitation, plagiarism is more common, if a certain style to sell products, we rush into mass action for imitation, competition is fierce and chaotic, which is obviously not conducive to the health of the industry of Yiwu stitch and sustainable development.

　　So, pushing exhibitors Yiwu Fair is an upgrade to the industry as a whole image, promote industry brand, high quality, sustainable development initiatives. In order to seek the industry, new breakthroughs in the the Yiwu stitch industry on the one hand will increase the new patterns, new varieties of design and development efforts, on the other hand, copyright protection will promote cross-stitch pattern, this industry, health, healthy, sustainable development.

　　The new technology will be unveiled Fair

　　Face of the “national” Fair, cross stitch manufacturers looking forward to there, the world’s most advanced precision digital printing machine will also debut.

　　It is understood that the Fair at the meeting, cross-stitch industry’s largest booth will belong to the world’s most advanced manufacturers of precision digital printing machine, scheduled for a total of eight stands.

　　”This arrangement is to encourage enterprises to introduce the latest equipment in the industry,” said Jordan Chan. Next, the Yiwu cross stitch business plan will be introduced to the world’s most advanced digital printing machine. Compared with ordinary printing machine commonly used in the industry, precision digital printing machine has the advantages of remote sensing features and 100% accurate positioning, not only to make up for the shortcomings of the past positioning, and the print speed can be increased at least 15 times. Although the precise digital printing machine price is more than 10 times that of ordinary printing machine, but on the scale of Yiwu stitch enterprises decided to timely purchase, in order to seize market opportunities.

This year, Yiwu Fair Exhibitor number breakthrough over 3200 – Yiwu News | About Yiwu – Information and News

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 another 20 days, the 2012 China Yiwu Cultural Products Trade Fair will be held in Yiwu International Expo Centre. Reporters learned from the briefing on yesterday’s ICIF Organizing Committee of the preparatory work, the current fair breeze has successfully completed, the booth number of the preparations for the 3266 Exhibition of Works and logistics services are in full swing. City leaders, Ge GQ, Wang Ying, He Wenfei listen to reports on the situation and made a speech.

　　Ge GQ, Municipal Committee, pointed out that the fair breeze task has been exceeded, but an exhibition of the hallmarks of success, the key is the number of buyers, is necessary to improve the quality of the exhibition design, artistic and exhibition goods, organization of the most creative New Products exhibitors. The relevant units should organize a wide range of buyers to participate in the staff to do the exhibition logistics services to refine the program, a clear mandate and responsibility to the people, time to focus and concentrate on completion of the preparatory work for Fair.

　　It is reported that this Fair will set up eight pavilions, five Hall downstairs in the International Expo Center set the Christmas printing and packaging, Jingdezhen ceramic products, style and office supplies, cross stitch box art, cultural and creative. Are located in three exhibition hall of the upstairs paintings antiques, provincial and municipal arts and crafts, non-material cultural heritage, cultural products, trading and watch Phase. The main supporting activities are: the East China provinces and one city, the cultural industry alliance ceremony, creativity and design international forums, the outstanding works of the cross stitch industry award ceremony-cum-industry-standard conference and the inaugural meeting of Chinese etiquette Leisure Products Industry Association Christmas celebration supplies branch, the new Tomb Sweeping Riverside ribbon-cutting ceremony and the third Chinese diplomats see the world photography exhibition.

The Yiwu E-com third-party services have sprung up everywhere – Yiwu News

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In recent years, the tide of e-commerce continuously stimulated at the door waiting to see the Yiwu businessmen. They are online under a mature supply chain and customer resources, but online is not necessarily to be successful.

　　”Dig gold, and certainly good business selling shovels to dig the gold does not necessarily dug gold, but certainly earn money selling shovels.” Is about to see the opportunity to pave the way to the line of merchants and online business. transition from advertising photography to Taobao shot; resigned from the Tencent annual salary paying job to set up operations teams in Yiwu; quit to start generation of customer service from a star hotel. Around e-commerce to do third-party service to a line in a night Merchant Internet “convenient channels. A never come into contact with e-commerce enterprises, and want to get involved in e-commerce, can be found in any of the links on behalf of the operating agencies in Yiwu.

　　Photography agencies in transition “racquet”

　　Yiwu Taobao service business as large as several thousand square meters, there are as small as tens of square meters of personal studio. The main job of the Taobao photography there are several types of transition from, there was the transformation of advertising photography, advertising design company transition to open Taobao sellers transformation, but also specifically do see a huge market potential.

　　Photography agency was established in 2009, the People’s Republic of camera saw the inception of advertising photography market in Yiwu, but at present it has completely changed the default path, the transition to online shoot ranks.

　　2009 on the basis of the original advertising photography came into contact with shooting Taobao, was Yiwu Taobao is to belong to a relatively early stage, many sellers are self-made dispensers, traditional industries have not yet entered the e-commerce, when the Yiwu Taobao sellers Most of the lack of funding, so there is a Pirates of the map, or a simple shot with a digital camera phenomenon. with her friends more and more online shopping, online shopping has become increasingly popular, I find that more and more market space. “the People’s Republic of camera person in charge of Kim Jong such recalls.

　　The People’s Republic of photo “service local businesses Beckmann, Soton straw, Langsha Man posture, etc., this year, compared with a year earlier, the agency business increased by 80%. “Old Railway Station, mussels store, Hangzhou Songcheng nearby is also the preparatory branch. Mussels branch east Dongyang, north Suxi Chen Industrial District, Industrial Zone, based on the mussels, which is to Yiwu in Yiwu local jewelry and clothing of the most important of several local comparison with the advantages of the products Industrial Zone occupies. “said Kim Jong-Yiwu” racquet “services company in the country has few to form a sufficient scale, so the next step The plan is based in Yiwu, the development of the country. To catch the the Yiwu pilot train to the country. The next stop is in Hangzhou, followed by “occupation” of the Yangtze River Delta.

　　Operators have a “crab brother

　　Yiwu spirit passenger operations institutions “crab man”, said former Tencent Reds, Wang Lei.2011, listed on the Yangcheng Lake hairy crabs, Yiwu spirit off it on behalf of the operating agencies, and sold NT $ 10 million worth of crabs, in the three days and attracted people in the industry have said that the young person responsible for the “crab man”.

　　”Spirit off” positioning the company to help improve store traffic and conversion rates to focus on the operation and promotion of enterprise cooperation with other peers to differ materially from those submitted to the hands of customers can be a ready-made online shop, more The value of the stack of Da documents tailored for the enterprise, involved in store design, supply chain integration, marketing ideas, product promotion, the concept of a number of aspects. The entire store operations planning, event planning, integration of resources to import eight business modules, companies can pick and choose according to the demand combination, what stage of the election module, a module to produce good results, then the co-operation of other modules. “I can say without exaggeration that the document took us out, using their own people, in strict accordance with the document above step by step, at least the normal operation of one or two years.” Lei said.

　　Yiwu, a well-known leather company, itself an e-commerce team of 20 people, but also the product linked to the Internet to sell, but has been losing money. “Spirit off” on behalf of the operational services for two months after the company’s electricity supplier team leader said “finally getting somewhere”. Last week, the International Trade City in the Pearl River Delta, chairman of his party, made a special trip to play the “fly” to Yiwu, the physical market because of fierce competition, businesses gradual loss of market hopes to enhance the Trade City through the introduction of e-commerce as a breakthrough The range of value-added and radiation, to widen the gap with their peers. Internet search, find, and to e-commerce Co., Ltd. of Yiwu spirit off for more than four hours with the company’s founder Wang Lei audio chat, decided to specially flew to Yiwu poaching.

　　Five-star customer service “embedded” e-commerce

　　Has been more prominent in Yiwu, electricity and commercial enterprises move less than satisfactory customer service, finally provoke a suitable stability is not high. Difficult to recruit people, to keep people more difficult. Customer service accumulated some experience, not thinking about my own business is facing peer to lure them away, and rarely the customer of this business as a career, but as the only way to embark on “electronic commerce”.

　　Last year, Yiwu, e-commerce industry, the rise of a wave of customer service relocation tide, but to the end of last year, some people withdraw Yiwu, in Henan and other places, basic customer service is the solution, but the supervisor, supervision, docking and other related aspects of ball dropped. In Yiwu, the steward in charge, in charge of managing people. “

　　Worked liangzi Regal Master Hotel in Chengdu, five-star hotels of the InterContinental Century City Chengdu Hotel, he will be a five-star hotel customer service process “embedded” e-commerce customer service, he said, should be customer service as a career to do.

　　Prior to the work that everyone will do, but everyone is doing it’s different. For example, what the memo without notes, there is a complaint, just before the after-sale customer service call or a message as to the handling of each complaint. progress, inform management and more confused. process processing, customer service personnel per person hands will have a few forms, as long as empty on the table are filled, a complaint feedback process at a glance. “After nearly six months of practice and perfect down to the customer service response time for customer questions, day accommodation, the number of replies, the lack of customer service or customer service team is not ideal, are all resolved.

　　Ai Moer “shop liangzi agent customer service based on the strict management and scientific planning, dynamic rating has remained at around 4.9 points, more than 50 percent higher than the peers.

　　Training institutions after another

　　”Sharing” is the most important aspects of e-commerce industry, of course, share the way there are many to participate in specialized training is a kind of one of the most common and most basic. The focus of the Wei Ya, Shanghai, Zhejiang, Shenzhen Shan Ren in Yiwu training courses.

　　Professional people to do the professional thing to do, and segmentation of e-commerce development, training, followed by segments, from entry basis, front-line jobs to shop managers, training not only in stages, was refined to various positions. The focus of training in Yiwu and even the province’s e-commerce professional training on the unique advantage, but in the actual admissions process, found that Hu Bin, head of the field came to enroll for the course the students far more than the Yiwu local. Entry-class courses, the local monthly enrollment of two or three hundred people, but the high-end courses, learning enthusiasm of the local network operators in Yiwu far less than in the field.

　　E-commerce industry in Yiwu learning atmosphere is very strong, particularly large number of free sharing between businesses, this may be the Yiwu network provider is not willing to pay one of the reasons lectures. But in fact, not to mention all kinds of free courses whether with a commercial purpose, generally a few hours of sharing, often only to lecture people passionately feel that they know a lot, but go back and not landing execution time is limited, can not say deep, said through fee-paying courses, the focus of training programs, a topic of ferreting out the night for two days the situation is very common, so that students can learn the essence of the actual available.

　　There are two high-end courses on the market. A strategic level, On the Road “; a tactical level, on the” technique “. Focus training on the latter, attention to execution after completing their studies will be able to develop plans for improvement.

　　In this regard, specially from Xinjiang came to listen to the shop manager courses Chun Wang said with deep feeling. He sold online home dried fruit and other specialty products, the original of the daily turnover of 2 million, the break up. His side learning the side remote command stores the rectification, the first end of the course, his turnover reached about 80,000 yuan, three courses down to the end of his daily turnover had doubled.